Overview
Together Tree Therapy is a pediatric and family-focused mental health practice rooted in connection, creativity, and compassionate care. The brand needed to feel professional and trustworthy to caregivers, while also being playful and imaginative enough to engage children. I designed a visual identity that strikes this balance through whimsical illustrations, textured elements, and vibrant colors — blending the magic of a picture book with the clarity of a modern therapy practice.
Together Tree Therapy is a pediatric and family-focused mental health practice rooted in connection, creativity, and compassionate care. The brand needed to feel professional and trustworthy to caregivers, while also being playful and imaginative enough to engage children. I designed a visual identity that strikes this balance through whimsical illustrations, textured elements, and vibrant colors — blending the magic of a picture book with the clarity of a modern therapy practice.
Goals
-Create a warm, welcoming brand that speaks to both children and adults
-Convey core values of empathy, growth, and inclusion
-Stand out in a space where many therapy brands feel clinical or sterile
-Support diverse applications — from worksheets and signage to social media and merchandise
Logo & Identity System
The illustrated primary logo features the Together Tree, a hand-drawn, character-filled emblem surrounded by nature and friendly forest creatures. Custom logotype variations include:
The illustrated primary logo features the Together Tree, a hand-drawn, character-filled emblem surrounded by nature and friendly forest creatures. Custom logotype variations include:
-A typographic wordmark with integrated character illustrations
-A simplified tree-shaped “T” for small-scale use
-A playful favicon featuring a perched woodpecker
Each mark was created to maintain recognizability across digital and print formats, even when scaled down or rendered in one color.
Typography
The type pairing of Roca (for headers) and Clofie (for body text) reinforces the brand’s personality — expressive yet grounded. Roca’s round, friendly curves add charm to titles and callouts, while Clofie provides clean, legible support for longer passages.
The type pairing of Roca (for headers) and Clofie (for body text) reinforces the brand’s personality — expressive yet grounded. Roca’s round, friendly curves add charm to titles and callouts, while Clofie provides clean, legible support for longer passages.
Color Palette
The palette combines bold, joyful hues (like Hummingbird Blue and Blushberry Jam) with grounded earth tones (like Deep Woods and Pottery’s Clay). This mix offers vibrancy and emotional resonance while remaining soothing and accessible.
The palette combines bold, joyful hues (like Hummingbird Blue and Blushberry Jam) with grounded earth tones (like Deep Woods and Pottery’s Clay). This mix offers vibrancy and emotional resonance while remaining soothing and accessible.
Custom Illustration & Graphics
A key part of this brand identity is the hand-drawn library of woodland characters, expressive leaf faces, and textured icons. These were designed for emotional storytelling, therapeutic worksheets, social media, and environmental graphics — helping clients of all ages feel seen, soothed, and supported.
A key part of this brand identity is the hand-drawn library of woodland characters, expressive leaf faces, and textured icons. These were designed for emotional storytelling, therapeutic worksheets, social media, and environmental graphics — helping clients of all ages feel seen, soothed, and supported.
Background Patterns
The visual system includes a set of seamless, hand-drawn patterns inspired by nature and childhood creativity — from leafy textures to playful dot grids and illustrated trails. These backgrounds add depth and movement to brand materials while maintaining a cohesive, tactile feel. Designed to scale flexibly, they work beautifully across printed collateral, digital layouts, and environmental graphics.
The visual system includes a set of seamless, hand-drawn patterns inspired by nature and childhood creativity — from leafy textures to playful dot grids and illustrated trails. These backgrounds add depth and movement to brand materials while maintaining a cohesive, tactile feel. Designed to scale flexibly, they work beautifully across printed collateral, digital layouts, and environmental graphics.
