Logo • Typography • Color System • Illustration • Brand Guidelines
Together Tree Therapy is a mental health practice rooted in connection, growth, and playful, compassionate care. The goal for this branding project was to create a visual identity that felt as warm, creative, and human as the services they provide—something that could speak to both children and adults without skewing too clinical or too juvenile.
The logo system includes a richly illustrated primary logo, expressive wordmarks, and a standalone icon, each designed for flexibility across print and digital applications. The type pairing—Roca and Clofie—balances charm and clarity, while the earthy, joyful color palette sets the tone for a practice that’s both grounded and uplifting.
Custom illustrations and repeat patterns play a central role in the brand. Textured leaves, friendly animal characters, and handcrafted motifs help convey emotional nuance in a way that’s accessible and engaging. These elements come together in a brand system that feels personal and professional—like a beautifully illustrated children’s book that grown-ups love too.
