Mindful Mending is a therapy practice supporting clients across all ages—children, teens, and adults. Their vision is to create a welcoming space for growth, resilience, and self-discovery—one that honors each person’s individuality and fosters emotional wellness at every stage of life.
The practice specializes in EMDR (Eye Movement Desensitization and Reprocessing), offering personalized, evidence-based support for clients navigating trauma, anxiety, and emotional challenges. The brand voice is warm, compassionate, and approachable—designed to feel kid-friendly without being childish, while maintaining the professionalism and clarity adults need to feel supported.
Our goal was to design a visual identity that feels empowering, safe, and deeply human—inviting trust and connection from the very first impression.
The brand’s visual direction is rooted in themes of gentle healing, nature, and transformation. Inspired by forest textures, textiles, and handcrafted materials, the identity embraces a tactile, arts-and-crafts feel—layered with warmth, curiosity, and care.
Hand-drawn illustrations, earthy colors, and playful shapes bring a sense of calm imagination to the brand. The aesthetic is designed to feel personal and inviting—especially for families—while still maintaining clarity and professionalism.
Unlike many clinical or overly formal therapy brands, Mindful Mending feels artistic, grounded, and cozy—helping to ease nerves and make therapy feel more approachable.
We developed a flexible logo system built around a custom brain-cloud illustration, representing emotional processing and healing. A rising sun peeks out from behind, suggesting hope, warmth, and progress.
We paired Elgraine and Libra for their balance of warmth and clarity. Elgraine brings structure and elegance to headlines, echoing the professional side of the brand. Libra is soft, open, and friendly—perfect for longer text and accessible communication. Together, these fonts reinforce Mindful Mending’s tone: calm, clear, and human.
The palette blends soft blues, greens, and neutrals with subtle contrast and organic names to reflect the sensory, nature-forward aesthetic. These hues work beautifully across environments—calming enough for therapy spaces, vibrant enough for kid-friendly applications, and grounded enough for print.
The supporting design language includes a wide-ranging library of custom graphics, patterns, and illustrations:
Botanical & natural shape motifs, tactile-inspired icons with organic textures, textural overlays and subtle collage aesthetics.
These elements were created to be modular and adaptable, giving the client the flexibility to create visuals that feel fresh and consistent.
To support the visual system, we curated a set of sourced assets including public domain paintings and nature photography. These images were selected for their warmth, softness, and natural textures—reinforcing the brand’s handcrafted, restorative feel. Their inclusion helps keep the brand both visually rich and accessible, while honoring the intention behind every detail.
We delivered a full suite of social media templates and branded layouts, making it easy to maintain a consistent presence online. The system was built to support event announcements, educational content, quotes, and resource highlights.
We also created sample wall art and Instagram mockups to demonstrate how the brand could live across physical and digital environments—blending whimsy, warmth, and structure seamlessly.
This project was a joy to bring to life. The balance of softness, symbolism, and strategic clarity reflects the care Mindful Mending offers its clients. From therapy rooms to Instagram grids, the identity feels cohesive and heartfelt—an open invitation to connection, creativity, and healing.