I led the complete redesign and rebranding of the Baron Barclay website, transforming it into a modern, user-friendly platform that better reflects the company’s heritage and appeals to a broader audience. This project involved designing every page of the website, creating a bold new logo, and introducing a refreshed color palette to elevate the brand’s identity.
Key Highlights:
Enhanced User Experience: Streamlined navigation, smarter search functionality, and new filtering options make finding products effortless for customers.
ACBL Discount Simplified: Users can now redeem their discount with just their ACBL number—no login required.
Improved Product Organization: I restructured the catalog to make browsing intuitive and aligned with customer needs.
Modernized Branding: A clean, versatile logo and cohesive visual identity help the brand stand out while maintaining its connection to bridge players of all generations.
Collaboration on Backend Solutions: Worked closely with a team member to set up pricing, bundles, discounts, and product transfers in Shopify.
This project balanced creative design with strategic problem-solving, resulting in a website that feels fresh, functional, and ready to serve the bridge-playing community.